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Long Term Fashion

Want to help the environment by not 'junking' items year on year but can't find things that last in the shops? read our article on ecotoxing Invest in something which looks perfect then it falls apart in five minutes? Or just plain goes out of fashion before you've finished paying for it? Then maybe you're not alone.

With designers promoting trends which change on a tri-monthly basis it is hard sometimes to find good quality staples in the shops. The Hot Women campaign sympathises with women who are trying to buy 'environmentally' on a normal budget i.e. something which will not be landfill in a short space of time either because of inferior quality or extremes of fashion.

A return to longer term fashion trends has to be the affordable and most environmentally sensibly way to traget consumers. Therefore the Hot Women Campaign would like to see companies who bear this in mind rewarded. Send us your recommendations and your comments.Email us